/BUSINESS REQUIREMENTS
Problem:
Lacking a website that aggregates all other websites for the different Beachbody Certified programs.
Solution:
- Create a more in-depth user experience for different scenarios when signed-in or signed-out, and where all the separate fitness programs get their own interstitial pages.
- Make it easy to find which trainers are teaching at which location for a given class per the desired fitness program.
Opportunity:
To generate more users who want to be part of the BeachbodyLive community by either attending the different classes or by becoming certified trainers themselves.
Goals:
- Create flawless UX so the user can easily find classes, trainers, and fitness programs they are interested in
- Customize a photo shoot to help create the best visual assets for the website
- Increase Lifetime Contribution Margin per visitor
- Improve BeachbodyLive branding / experience / perception