/HORIZON DAIRY

product website design

/BUSINESS REQUIREMENTS

Problem:

The old site of Horizon was outdated and because of that the client was looking for a more modern website.

Solution:

Study the Horizon brand very closely and through Best in Class Research deliver a modern design with good user flow.

Opportunity:

To design a modern dairy site that still remains true to the brand and works with the existing CMS.

Goals:

  • Create easy user flow
  • Create designs that are kids friendly
  • Clearly translate the “organic” message

ROLE:

Art Direction, Design, Research

COMPANY:

Direct Partners

YEAR:

2014

CATEGORY:

Product Website Design

/RESEARCH

silk website and its cms:

We wanted to mimic the CMS created for Silk but with some slight revisions. I also had to stay true to the existing UX created by the UX designer and make sure that my design was functionally-consistent and compatible for the CMS.

best in class:

Even though I had to work within certain parameters, I still wanted to be well-informed of current trends of other brands.

organic feel:

Horizon Dairy is real organic milk and I wanted to see what would be the best elements to convey this message. I looked into California milk for inspiration.

/USER EXPERIENCE

I worked with existing wireframes.

/THE FINAL DESIGN

After a few revisions from the client, this was the selected design. I then proceeded to design all of the pages for the website.

/TABLET LAYOUT

I kept the same functionality as the desktop one for the tablet layout.

/RESPONSIVE