/BUSINESS REQUIREMENTS
Problem:
The car buying experience needs to be more fun and immerse you in the experience.
Solution:
The Lincoln “Share the Drive” experience by La Visual increases the effectiveness of AMCI ride-and-drive tours by capturing clients’ in-car experience. This experience will provide clients with high-quality, pre-composed, user-themeable videos and images specifically formatted for sharing to the top social networks. (e.g., Instagram, Twitter, and Facebook).
The system is comprised of a custom-engineered in-vehicle monitoring system with LTE connectivity that will sync content to a cloud-based platform.
Opportunity:
The client can then review the videos and images from anywhere, add some customization via pre-composed themes, then share with his friends and family via top social networks such as Instagram, Twitter, and Facebook.
Goals:
- Micro-camera(s) set to record video when drive starts
- Vehicle data from ODB II and GPS 'tags' highlights from drive
- Content synced to cloud via LTE wireless network
- Tagged highlights combined with pre-recorded clips and filters
- Unique microsite link sent to client via SMS