/BUSINESS REQUIREMENTS
Problem:
The old Swappeez site had UX issues and wasn’t using approprate photography to make the brand come to life.
Solution:
The easiest way was to redo the site from scratch and do new photo shoots to create the exact assets I needed.
Opportunity:
To design and evelop a new fashion eccomerce store and to do a new photoshoot, styling and casting.
Goals:
- Create easy ecommerce user flow
- Create unique look and feel for Swappeez brand
- Create assets for Social Media to popularize the brand