/BUSINESS REQUIREMENTS
Problem:
The old Zteusa.com had an outdated user experience and design look which led to less sales. Users in the US were not familiar with the ZTE products.
Solution:
Redoing the whole UX and UI of the site providing better shopping experience and more appealing design.
Opportunity:
ZTE, America's 4th largest mobile phone maker, asked Nurture to redesign its company website, with a fresh look and new photography and content.
Goals:
- Increase sales of all ZTE products. The redesign reached its goal by providing ZTE with their best ever Black Friday in the USA.
- Create awareness of the beauty and features of ZTE products.